NEW blog post!
I always notice over this time of year when businesses are trying too hard to push their products or services. This can lead to flooded newsfeeds of overly promotional content on pages.
December is saturated with ads, everyone is selling something, making this the perfect time to be different and stand out!!
Bombarding your audience with sales pitches isn’t the way to win their hearts, their business or grab their attention!
This Christmas try something new that catches your audiences attention, builds connections and gains trust ... The full circle tactic!
How?
Instead of shouting “Buy from me!” try showing your audience who you are as a business and why they need what you have to offer. Share the people, values, and processes that make your brand special and unique.
So what is a full circle approach to marketing?
It's a 360 degree view your business and sharing your brand’s full story beyond what you sell. Here’s just a few examples of how you can achieve this ...
1. Share behind the scenes photos. People connect with people, and this lets people get to know you, like you and trust you, which is an important factor when people are choosing who to work with or buy from. At Christmas people are looking for meaning, joy and authenticity so give them what they want to see!
2. Show and tell who you are, what you do, why you do it and, most importantly, how you can help people when they purchase something from you. Talk about your values, your ethics and what your business stands for. When you show people the heartbeat of your business, you’re able to start creating trust.
3. Show what others think. Share reviews, feedback, comments and testimonials to provide social proof of what working with you or buying from you does for people.
Think of it like decorating a Christmas tree ... your product or service are the branches, but it’s the twinkly lights, glittery baubles and shiny tinsel (which is your story) that make it magical.
Over Christmas, step back from selling and give your audience the gift of value, interesting content and authentic you! You'll reap the rewards into 2025 and beyond!